“Being vulnerable isn’t the easiest thing in our society, but it is one of the most compelling ways to connect. In the noisy digital world we are tired of hype, being sold to, being told what we are doing or how we look isn’t good enough. We are craving honest communication about shared human experiences, validation and reassurance we’re not alone. Ditch the Act offers the answer to making the online experience with brand followers more human, meaningful, worthwhile and valuable. This book has inspired me to do more of this and build a connected community that thrives together.”