“I’m a believer that books come to us at the exact right moment. If we allow them to, they can and will change our lives. This is one of those books. While the focus of Ditch the Act is personal branding, this book is so much more than that. It’s a raw, real look at what it takes to make connections into today’s saturated online world. While I’m an advocate of personal branding, what often gets overlooked is the importance of vulnerability and authenticity. There’s a disconnect between purposeful connection and random interaction. If you’re looking for a playbook to building a powerful personal brand, this book is for you. Through real-life stories, detailed insights and actionable exercises, you’ll learn how to gain authority and credibility to dominate your market.”