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A Sneek Peek


A Sneek Peek



Pick up your very own copy of Ditch the Act at one of the following retailers:


“Read this book. You’ll quickly realize that your real power — as an individual or as a company — is not in being picture perfect but in being vulnerable and honest.”
—From the foreword by Keith Ferrazzi,
New York Times bestselling author and inventor of Co-elevation
“We think people only want to hear about our successes. We think that’s where our credibility will come from. And in that false assumption we leave one of our greatest powers untapped. Ryan and Leonard have it just right in this book. You’ll never think of your attempts to influence the same way again.”
Greg McKeown,
New York Times bestselling author of Essentialism
“Grab a cup of coffee, get cozy and curl up with this book. Ditch the Act will change your perspective on why telling your story can open doors to unimaginable opportunities — that have always been right in front of you, you just weren’t letting them in.”
Tiffani Bova,
Keynote Speaker, Growth and Innovation Evangelist at Salesforce and bestselling author of Growth IQ

Employees, Future Employees & Students

Managers, Executives & Companies

Entrepreneurs, Speakers, Coaches, Etc.

Employees, Future Employees & Students

Managers, Executives & Companies

Entrepreneurs, Speakers, Coaches, Etc.


Ditch The Act demonstrates how revealing your failures and weaknesses is an essential element to building and sustaining a viral personal brand to help propel your relationships, your career, and/or your business. In this book…


In Ditch the Act: Reveal the Surprising Power of the Real You, we show you how to take your weakest moments and turn them into your strengths through a proprietary formula…

…called an Exposure Résumé, which helps you uncover and reveal the moments you are most afraid to share — that will drive deep connections with your audience.

Our book, Ditch the Act, is broken up into three core elements that will allow you to fully grasp why you need to begin revealing your authentic self immediately.

You Don't Have to Be Anyone But Yourself

We lead by example by opening up with the good, the bad and our version of the ugly with our personal stories.

Let Your Fears Guide You

We showcase research and examples from others who are in the book, as to why this works and why it’s so important for you to begin ditching the act.

Reveal Your Whole Self

We walk you through and show you exactly how to ditch the act through our eight-step brand building process.


Extract key lessons and takeaways from your past experiences

Communicate them in clear ways that anyone can understand

Create and deliver compelling content that places you in the best light

Build new relationships that will get you where you want to go


Building a personal brand isn’t just limited to one specific type of person; it can work for anyone. It doesn’t just work for me. It doesn’t just work for Ryan. It doesn’t just work for our clients either. The process of taking off the mask, ditching the act and exposing ourselves works no matter who you are.

Ditch the Act demonstrates how exposing your failures and weaknesses is an essential element to creating an authentic personal brand… We’ll show how ditching the act and getting vulnerable is the best way to differentiate and grow your brand, while cultivating brand loyalty.

If you don’t have a job and are looking for one, you will find that a personal brand is absolutely essential in landing your next role.

No matter what category you fall under, listed here or not, you still have a personal brand. And your personal brand is the intersection between what you want to be known for and what people think of you. Ditch the Act will teach you how to bring your intentional personal brand to life.

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