A Sneek Peek

INTO THE BOOK

A Sneek Peek

INTO THE BOOK

WHERE TO BUY DITCH THE ACT

Pick up your very own copy of Ditch the Act at one of the following retailers:

WHAT PEOPLE ARE SAYING

“Read this book. You’ll quickly realize that your real power — as an individual or as a company — is not in being picture perfect but in being vulnerable and honest.”
—From the foreword by Keith Ferrazzi,
New York Times bestselling author and inventor of Co-elevation
“We think people only want to hear about our successes. We think that’s where our credibility will come from. And in that false assumption we leave one of our greatest powers untapped. Ryan and Leonard have it just right in this book. You’ll never think of your attempts to influence the same way again.”
Greg McKeown,
New York Times bestselling author of Essentialism
“Grab a cup of coffee, get cozy and curl up with this book. Ditch the Act will change your perspective on why telling your story can open doors to unimaginable opportunities — that have always been right in front of you, you just weren’t letting them in.”
Tiffani Bova,
Keynote Speaker, Growth and Innovation Evangelist at Salesforce and bestselling author of Growth IQ

Employees, Future Employees & Students

Managers, Executives & Companies

Entrepreneurs, Speakers, Coaches, Etc.

Employees, Future Employees & Students

Managers, Executives & Companies

Entrepreneurs, Speakers, Coaches, Etc.

READ AN EXCERPT, DITCH THE ACT

Ditch The Act demonstrates how revealing your failures and weaknesses is an essential element to building and sustaining a viral personal brand to help propel your relationships, your career, and/or your business. In this book…

WHAT YOU WILL LEARN

In Ditch the Act: Reveal the Surprising Power of the Real You, we show you how to take your weakest moments and turn them into your strengths through a proprietary formula…

…called an Exposure Résumé, which helps you uncover and reveal the moments you are most afraid to share — that will drive deep connections with your audience.

Our book, Ditch the Act, is broken up into three core elements that will allow you to fully grasp why you need to begin revealing your authentic self immediately.

You Don't Have to Be Anyone But Yourself

We lead by example by opening up with the good, the bad and our version of the ugly with our personal stories.

Let Your Fears Guide You

We showcase research and examples from others who are in the book, as to why this works and why it’s so important for you to begin ditching the act.

Reveal Your Whole Self

We walk you through and show you exactly how to ditch the act through our eight-step brand building process.

YOU WILL LEARN HOW TO

Extract key lessons and takeaways from your past experiences

Communicate them in clear ways that anyone can understand

Create and deliver compelling content that places you in the best light

Build new relationships that will get you where you want to go

WHY YOU NEED THIS BOOK

Building a personal brand isn’t just limited to one specific type of person; it can work for anyone. It doesn’t just work for me. It doesn’t just work for Ryan. It doesn’t just work for our clients either. The process of taking off the mask, ditching the act and exposing ourselves works no matter who you are.

Ditch the Act demonstrates how exposing your failures and weaknesses is an essential element to creating an authentic personal brand… We’ll show how ditching the act and getting vulnerable is the best way to differentiate and grow your brand, while cultivating brand loyalty.

If you don’t have a job and are looking for one, you will find that a personal brand is absolutely essential in landing your next role.

No matter what category you fall under, listed here or not, you still have a personal brand. And your personal brand is the intersection between what you want to be known for and what people think of you. Ditch the Act will teach you how to bring your intentional personal brand to life.

Do You Hate Your Job?

It’s okay. You have what it takes to build a powerful personal brand that will help you find the career you always wanted.

Do You Love Your Job?

That’s great. You can build a personal brand that will allow you to continue to grow and progress forward, long after you outgrow your current position.

Are You An Entrepreneur?

Awesome. A personal brand will be the cornerstone of the growth of your company. Plus, it will stick around with you after you either sell your company off or start a new one.

Are You A Mother/Have Family?

Great. Those differentiations could be driving factors that make you stick out as you build your personal brand. With your dynamic perspectives, you are able to relate to many other parents who understand the importance of instilling balance in both home and work.

DISCLAIMER

In Ditch the Act, the ideas and methods outlined will go against what you think you should do. Your entire body and mind will reject the idea of sharing some of the experiences that you have faced in life that you have hidden out of shame, regret or fear of being judged. You may have deeply buried some of these stories and hid them from the world, aside from a few confidants.

We will talk about these parts of your life and walk you through different levels of exposure to ease you into being able to share these dark moments while storing the most difficult stories for when you can muster up the courage to share them.

The sooner you can accept you for who you are, as a result of all your experiences, the sooner you will be able to take off the mask, ditch the act and reveal who you are as the truly authentic person you have always been, both digitally and in real life.

Ditching the act and exposing yourself is not a gimmick or a tactic you implement here and there to draw upon success — it’s embracing a lifestyle that you fully incorporate — both in your in person and digital relationships.

DISCLAIMER

In Ditch the Act, the ideas and methods outlined will go against what you think you should do. Your entire body and mind will reject the idea of sharing some of the experiences that you have faced in life that you have hidden out of shame, regret or fear of being judged. You may have deeply buried some of these stories and hid them from the world, aside from a few confidants.

We will talk about these parts of your life and walk you through different levels of exposure to ease you into being able to share these dark moments while storing the most difficult stories for when you can muster up the courage to share them.

The sooner you can accept you for who you are, as a result of all your experiences, the sooner you will be able to take off the mask, ditch the act and reveal who you are as the truly authentic person you have always been, both digitally and in real life.

Ditching the act and exposing yourself is not a gimmick or a tactic you implement here and there to draw upon success — it’s embracing a lifestyle that you fully incorporate — both in your in person and digital relationships.

WHERE TO BUY DITCH THE ACT

Pick up your very own copy of Ditch the Act at one of the following retailers:

THE PROBLEM

Do you feel that no matter how hard you work, you aren’t growing as quickly as you’d like with your career? Or worse yet, feeling stagnant?

You might be overlooking the most important thing to get you ahead in life: yourself


Or if you’re a business owner, that your company isn’t growing as quickly as you like?

You may be focusing too much on trying to market your business and not enough time marketing yourself. When we feel stagnant in life and are unable to get ahead, it’s usually due to one of two things. You’re either:

  1. Focusing on the wrong areas and need a step-by-step guide that walks you through exactly what to do.
  2. You know exactly what it is that you need to do, but you don’t know how to do it.

We’ve hit a point in society where we’re told to put our best foot forward. To go out there and hype up who we are and tout our successes and accolades. Sometimes to the point where we might come across as facetious.


People tell us to fake it until we make it. But what does that do?

Anyone who has tried it knows it just doesn’t work. Not in a sustainable way, at least. Sure, you might get a few early successes, but at the end, faking who you are will catch up to you.

People tell us to have a persona that radiates success. If you’ve given that a try, chances are that your impostor syndrome goes into full alert, because you feel like you are a complete fraud. That’s because we’re not the epitome of all of our accomplishments. We are a collective of the good, the bad and our version of the ugly.

So why do we go out there and try to put our best foot forward?

It’s because it’s what society told us to do. They told us that in order for us to succeed, we need to showcase our highlight reel to the world.

How did we get to this point?

Think about the last three generations.

Ryan and I are in our 30s. Our grandparents lived in a time where people would walk down the street and greet each other. People would smile and talk to others willingly.

When we fast forward to our parents’ generation, we entered a whole new era. They walked into a point in time where everyone wanted to keep up with the Jones’.

Who could get the bigger car? The bigger house? The bigger boat?

Work became the center of our parents’ lives and became the primary focus of what they did.

Now, we enter into today.

People are competing left and right to showcase just how happy they are. Who can hop onto social media to showcase that they have more accolades? Or show that they are the happiest person ever, who is taking vacations all over the world.

Open up Instagram and you will see it. It’s everywhere you look. People going out and touting all their successes.

But are they real?

Probably not. They are just staged events, airbrushed through photoshop, to make each moment look as perfect as possible.

But then when we take a deep look into our lives, what do we see?

We see our arguments with our spouses (or how we’ve looked endlessly to find a partner to no avail). Or how we have tried to show our bosses just how much we are doing at work, only to not get a promotion. Or we’re going out there and trying to impress successful people who randomly come into our lives, only for them to say “good job” as we go back to living our mediocre lives.

What’s going on and why are we having so much difficulty attaining the success that we were told we need to go after?

Isn’t that the American dream after all? To go out and get married, live in a house with a white picket fence, have a successful job in upper management or a business where we earn millions of dollars?

If this is what we’re all after, then why aren’t people achieving it?


Take a moment and reflect back upon the last time you went outside and walked down the street, or went to the store.

When was the last time someone looked at you and smiled, or started a conversation? Or better yet, when was the last time you did that?

When was the last time you had a meeting with others at work and had people open up and showcase their vulnerable side? Or was it all just business as usual?

We’ve come to a point in time where human connection is at an all time low. Where people feel more neglected than ever. And that’s because we’ve all forgotten how to be human.

Think about yourself for a moment.

How do you act when you are with your family? Do you treat your parents, grandparents, siblings and cousins the same way?

Now how do you act when you come across your friends, close friends and your acquaintances?

What about at work, whether you are an employee and encounter your boss, your colleagues, your direct report and the CEO of your company, or whether you’re an entrepreneur and you encounter a business partner, customer, employee or investor.

Chances are, you treat each and every single one of these people differently. And that doesn’t stop in your real relationships either. It follows you online too, on LinkedIn, Twitter, Instagram, Facebook and whatever other platform you use.

It’s not your fault either. If you picked up a history book prior to college like we did, you probably saw the exact same thing as us. People showcased in history, who lived airbrushed perfect lives that none of us could relate to. So what did we feel that we needed to follow? The exact same plans that we were shown.

We hit a point in time where we have so many unspoken rules with how we need to treat others. A point where we are putting on well over 20 different masks to please each different member of society. How troublesome is that? Really think about it. People get checked into the psychiatric ward when they are deemed to have two different personalities, and we’re over here carrying dozens of them in our back pocket with us each day.


Could this be why anxiety and depression is at an all time high and why so much of America is seeing therapists and using medication to ease their conditions?

Also, could this be the reason why you aren’t able to go out there and achieve the success that you have always seen yourself achieving?

Well, let us let you in on a little secret.

If you had tens of thousands of dollars and you were able to join a mastermind group, or if you had the opportunity to join a “secret society” at one of the Ivy League universities, do you know what you would be talking about?

No, you wouldn’t be doing witchcraft or devising plans to take over the world.

You’d be opening up to others and sharing the real you. The things that you fear. The things that you are ashamed of. The things that you are too embarrassed to speak about in public.

The things that you feel are taboo to share in society…

But why do people in these masterminds and in these secret societies thrive?

By sharing their most vulnerable moments with each other, what they are able to do is drive connection and build camaraderie to a point where each member has each other’s backs.

That authenticity and vulnerability drives human connection to a point where you create deep bonds with others, where they become invested in your success and help you reach the top. And what if you could fuel that growth with an extra boost of gasoline? You can, and that’s by utilizing digital platforms.

Now you may have heard other speakers or authors talk about the importance of authenticity and vulnerability, but the problem is that no one has ever taught us how to be our authentic selves by translating our experiences into who we are.

How do you go and share your most vulnerable moments with others? Won’t other people just mock you and ridicule you for what you are sharing?

Well, if you’ve lived an airbrushed life where you have been sharing your very best moments for the past half decade, then go out there and share what we consider a level 4 exposure (like a divorce of a failed business) out of nowhere, then yes. They will think that you are having a mental breakdown or a midlife crisis. And you will probably push others away.


That’s why we set up different ways to extract your stories and to share them, through five different levels of exposure, which are extracted using what we call an Exposure Résumé.

Once we help you extract your most vulnerable moments, we teach you how to work your way up to sharing these moments, by going through level 1 through level 4 exposures, then walk you through our eight-step branding process to help you build an intentional personal brand.

If you’re sick and tired of seeing others who seem perfect and you are looking to establish true connection with others, then you need to pick up this book and read it. Because once you start going out there and sharing your most vulnerable moments with others, it will be as if you send out a homing beacon for others who are just like yourself to find you. And when others find you, you are then able to create a tribe of people who are just like yourself, who lift and raise each other up. And that will lead to massive success in your relationships, your career and in your business.

This will only happen if you go out there and take off the mask, ditch the act and share your whole self. That includes the good, the bad and your version of the ugly.

Now don’t get us wrong. Going out there and sharing your whole self is going to be scary and it may leave you sitting in fear. And that fear is okay to feel, just as long as you don’t let it cripple you.

When it comes to sharing, everyone is scared to go first. But when one person opens up and shares, the person who comes in second, third and fourth do so easily. And they instantaneously trust the person who went first; you.

Let us teach you how to go out there and stop hiding your skeletons in your closet, but instead to put them front and center. Let us pave the way for you to build a powerful personal brand that will lead to life-long success, by sharing our journeys (and our very real struggles) with you first. Then take our lead and start sharing your own.

Revealing your failures and weaknesses are essential to building and sustaining a viral personal brand to help propel your relationships and your career.

Let us show you exactly how we did it, and you can too. Grab a copy of our book through one of the following retailers.

WHERE TO BUY DITCH THE ACT

Pick up your very own copy of Ditch the Act at one of the following retailers:

WHOSE STORIES

Will You Learn From?

WHAT YOU GET

With Purchasing Ditch the Act

Purchase Ditch the Act

When you pick up a copy and email us the receipt at [email protected]

You Will Get

Our course on personal branding ($198 value) for two months free

You Will Also Get

Our course on how to land a TEDx talk ($499 value) for completely free

ABOUT THE AUTHORS

At first glance, Leonard Kim and Ryan Foland seem like two people who would never work together, due to how their personalities are on the opposite end of the spectrum. Leonard is an introvert who expresses himself best through the written word, while Ryan is an extrovert whose sharpest tool is speaking. One fateful evening on Saturday, September 12th, 2015, they met at a dinner party at the inventor of co-elevation and #1 New York Times bestselling author Keith Ferrazzi’s house, where they quickly discovered that they needed each other’s help.

Leonard is a marketer who has over 14 million reads on his content, has over 300 media features and is great at marketing companies, but does extremely well within the niches of marketing people and professional development, most commonly referred to as personal branding.

Ryan is a keynote speaker, host of multiple podcasts and has a passion for helping his audiences harness the power of simplicity, vulnerability, and belonging.

Both Leonard and Ryan are TEDx speakers whose talks are named on top TED talk lists, are recognized by Entrepreneur Magazine as top Personal Branding Experts, named as Top Marketers by Inc. Magazine and Brand24 and have been featured in almost every major business-related publication in the United States (and a few in Asia as well).

Fast forward to today and people are amazed at how their stark contrast creates such a congruent balance of ideas, philosophies and processes.

Through their company InfluenceTree, Leonard and Ryan hold workshops at companies, speak at conferences, work hands-on with executives and entrepreneurs who run 8 figure+ businesses, provide consulting and teach their crafts through online courses. Outside of work, Leonard spends his time with his beautiful wife Angie and their adorable chihuahua Roo, while taking vacations to the Viceroy Hotel in New York, and Ryan sails the seven seas with the love of his life, Cyn, on their 1977 Cal 34’ sailboat named BINGO. If Ryan is not speaking and Cyn is in between science experiments, there is a good chance you can find them anchored off the coast of Catalina Island, their home away from home.

What brought Leonard and Ryan to where they are today is a mixture of transparency, vulnerability and being their true, authentic selves. So many people talk about the importance of these things, but how many people really know how to implement it, let alone teach others how to do it? Leonard and Ryan do, and they share all their secrets here in Ditch the Act.

WHERE TO BUY DITCH THE ACT

Pick up your very own copy of Ditch the Act at one of the following retailers:

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