“Ditch the Act is an ideal antidote for anyone intimidated, confused or otherwise dismayed by the unceasing bacchanalian masquerade that is social media in recent times. Two of the internet’s most down-to-earth guys explain how they’ve burst through the artificial barriers set by different platform’s superficial standards, then lay out a step-by-step road map for you to begin your journey to accomplish the same. Authenticity is the skeleton key to a successful — and sustainable — future in social marketing, and Ryan and Leonard show you exactly how to ditch your own act and follow the path they’ve followed, both together and individually, to a fruitful and healthy online/offline presence.”