“From Presidents to superstars and the biggest brands, I’ve assisted thousands of clients to build their personas and connect them to their audiences in the social graph. In Ditch the Act, Leonard and Ryan have highlighted the most important quality that resonates with large audiences: to be human. Their unique approach should help you break through hubris and allow your human, vulnerable self to be expressed, all in hopes to build a more suitable Social Organism for all of us!”

Oliver Luckett, 10x entrepreneur, founder of HausMart and author of The Social Organism