“I teach a Personal Branding- How To Be An Influencer course at UCLA and I tell my students that authenticity is the key to successful personal branding. But did you know that exposing your vulnerability can be the best way to differentiate and grow your brand? Leonard and Ryan’s book, Ditch the Act, inspires you to ditch the act of being perfect and leverage your failures and shortcomings to build authentic connections with your audience. This is a must-read for anyone who believes in the power of authenticity and wants to learn how to cultivate an empathetic and loyal fan base.”

Shane Barker, Digital strategist, brand and influencer consultant